MANTRA

Client: Ice Cream Co.

Brief: The client wanted to develop a new concept for a vegan ice cream bar that targets a specific, niche audience, avid yogis. For the demographic, the product needed to be a healthy alternative to traditional ice cream but still satisfy the consumer’s sweet tooth. Thus, Mantra was born. Mantra is a vegan ice cream bar made from Yassa, a fictitious root from the mountains of Tibet, discovered by Stella on her spiritual journey to rediscover herself. Yassa root contains special powers which aid in mental and physical rehabilitation. Combined with healing spices like turmeric and ginger, the product aligns with the goals of the demographic. Mantra takes inspiration from organic and sustainable lifestyles and the mental and physical healing powers of spices.

Deliverables: Packaging Design

This project is student work.