ALRIGHT BRAIN

Client: Blick Art Materials

Brief: Blick is one of the more popular art stores, with locations in many large cities. Blick’s current customer base is full-time artists, professional creatives, and serious crafters. Blick wanted to target a new audience they were not reaching, young professionals working more analytical jobs in the tech and finance industries. They also wanted to position casual creativity as a calming tool, or relaxation mechanism. Coinciding with Mental Health Awareness month, the campaign event for Alright Brain is an educational and hands-on experience that teaches people about engaging with the creative side of their brain. The concept takes inspiration from the freedom attached with being creative and the power it has on other aspects of your life.

Deliverables: Campaign Strategy, Marketing Materials

This project is student work.