OKTOBERFEST

Client: Oktoberfest

Brief: Sydney, Australia wanted to host an Oktoberfest event, a common festival across the world which originated in Germany. The event is traditionally a party that celebrates Bavarian Culture, centered around beer. However, Oktoberfest Sydney is meant for all demographics, from beer drinkers to toddlers. Therefore, the festival’s identity should be approachable by all but still embody the spirit of a traditional Oktoberfest. The inspiration for the identity comes from Bauhaus and Swiss design.

Deliverables: Event Branding, Editorial Design, Marketing Materials

This project is student work.