RECREATION

Client: Fuse

Brief: Fuse is a property development company that won the bid to acquire the former New York Mercantile Exchange Building and transform it into a hotel. The task was to create a brand identity for the hotel with the intended demographic of Gen-Z and Millennials. With avid social media users and influencers at the forefront of this demographic, the identity needs to be photographic heavy and resonate with a crowd that seeks transformative experiences and an inclusive environment. The concept for Recreation takes inspiration from the New York counter culture art scene of the 1980s and the creativity flowing through Tribeca at the time. The hotel is a place where young people can experience New York in an exciting, fast-paced environment and experience the creativity within New York.

Deliverables: Hotel Branding, UX/UI, Marketing Materials

This project is student work.